I am getting so many news from here and there regarding the mobile friendliness of the website. Is my website a mobile friendly one ? Will it impact my current business in case if it is not ?
Well , Yes it can impact! here is the google update.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
What Google is telling us is that mobile-friendly and mobile-responsive websites will be rewarded with better positioning in Google’s mobile search engine results, and thus more traffic from a rapidly expanding user base. Conversely, websites that are not mobile friendly will see less mobile organic traffic, receive a smaller piece of the expanding mobile pie, and will be forced to rely on a shrinking desktop-based audience.
For websites that are not currently mobile-friendly but are on a platform that has good options (WordPress, Squarespace, Shopify and BigCommerce, for example), the changeover may be relatively painless and inexpensive. For websites that are old (2011 or earlier) or on a legacy system, now is the time to commit to the site rebuild that has been pushed down the priority list for months or years.
While the catalyst for change is the ability to compete for mobile organic traffic, there are numerous benefits to re-theming a website for a mobile audience, including a better user experience, longer time on site and higher conversion rates. Businesses may be pleasantly surprised to find that the cost of migration is recouped by a mobile audience that engages more, inquires more and buys more.
Site owners can look for the massive mobile migration process, Yes it’s time to migrate!